Jim Signorelli is a 35-year veteran of the advertising industry who is a highly entertaining and inspirational speaker. He will provide your audience with useful tools designed to help them influence, motivate and inspire others through the power of story.

In many ways, Jim’s career in advertising helped him understand the way stories connect with people in just about any situation. There’s no better way to persuade, inspire and influence than through storytelling. That is why he believes storytelling is the most important business skill of the 21st century.

Jim has shared his love of stories on numerous talk shows and has delivered keynote addresses through the U.S., Canada, Europe and Asia. He has received high acclaim for his unique StoryBranding process that is described in two of his books — the second of which received the International Book Award in marketing and advertising. Jim also is the recipient of U.S. Bank’s Leadership Award.

The consummate storyteller himself, your audience will walk away laughing and longing to apply what they have learned.

Think of your favorite novel and the masterful way the story is told. This is what Jim does on behalf of his clients and their brands with a consistency and insight that's remarkable.

— Bruce Hutchison, Senior Market Research Analyst, State Farm


Learn more about him and his Story-Lab workshops